Markomi Marketing-Automation-Tool

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Provider

Konica Minolta Business Solutions Deutschland GmbH

Show infopool page of Konica Minolta Business Solutions Deutschland GmbH


Updated on: 2021-02-18

System description Markomi Marketing-Automation-Tool

Konica Minolta expands its business with Markomi - an own developed cloud marketing automation platform for print service providers and advertising agencies: Markomi is for small and medium sized business designed.
With Markomi, these companies can offer their own, personalized cross-media campaigns based on predefined templates to their customers . Alternatively, agencies and print service providers can offer Markomi as an own marketing online shop where customers can login and create own campaigns.
As a cloud tool, Markomi impresses thanks its simple, intuitive handling: It is possible to create convincing campaigns quick, with little effort and without highly trained staff. The dashboard enables the control of the campaign and the evaluation of the results. License fees, complex software installations, maintenance of own IT infrastructure are not required. As a cloud solution, the company just needs a connection to internet and a Markomi subscription.
90 days free trial available.

Initial installation: Markomi v. 2.0 - 2020

Reference customers

L'Oréal Suisse
OMP Service GmbH


Media channels (internal / external)

  Internal External
Print Ja Ja
Website, webshop Ja Ja
Online, Mobile Ja Ja
E-mail Ja Ja
Social media Ja Ja
 
Internal External
Print
Ja Ja
Website, webshop
Ja Ja
Online, Mobile
Ja Ja
E-mail
Ja Ja
Social media
Ja Ja

Additional informations on media channels

Printed advert material
Personalized Mailing
Email
Social Media
SMS


Modules

Markomi Management Tool: registration and management of customers

Agencies or print service providers manage here their customers: register new users, design and assign ready-made campaign templates, overview of the campaigns started by customers (number of contacted Addresses per campaign).

Markomi Management Tool: Campaign templates design

Based on ready-made workflows, agencies or prof. printers can create campaign templates for concrete customers or defined groups (retail, hospitality, real state...) and assign them to customers. Using them, customers can develop individual campaigns.

Markomi customer tool: Creation of individual campaigns

Agencies, print service providers or customers can create new campaigns based on the already made templates: Introduce texts, images, logos, links to websites or social media, customer inquiries, personalized mailings, flyers, QR codes, etc.

Markomi customer tool: Import, management and export of databases

Customers can upload the target addresses for campaigns as CSV or XLS files and manage them GDPR-compliant in the Markomi database dashboard. New contact information generated with every campaign can be used for further processing or anytime downloaded.

Markomi customer tool: Management of campaign results

After the creation and launch of a campaign, Markomi provides updated statistics about results in the respective stages of the workflow: Number of contacts who opened an email, registered, etc. Customers can stop, put on hold or restart anytime a campaign

Print request

Once a campaign with printed elements is launched, Markomi generates a print request with necessary data (number of pages, delivery time, etc). The print service provider receives this data in the Management Tool and can download the document as PDF-X4.


System basis

Frontend devices Desktop, Tablet-PCs, Smartphone
Frontend operating systems Windows, Mac OS, iOS, Android
Frontend web browsers Edge, Chrome, Firefox, Safari
Frontend technology HTML5, AJAX, JavaScript, Angular
Server operation systems Cloud solution. Not necessary
Server technology Cloud solution. Not necessary
Webserver Cloud solution. Not necessary
PDF engine Cloud solution. Not necessary
Database system Cloud solution. Not necessary
Operating On provider server
Frontend devices
Desktop, Tablet-PCs, Smartphone
Frontend operating systems
Windows, Mac OS, iOS, Android
Frontend web browsers
Edge, Chrome, Firefox, Safari
Frontend technology
HTML5, AJAX, JavaScript, Angular
Server operation systems
Cloud solution. Not necessary
Server technology
Cloud solution. Not necessary
Webserver
Cloud solution. Not necessary
PDF engine
Cloud solution. Not necessary
Database system
Cloud solution. Not necessary
Operating
On provider server

Interfaces

Pre-press and printing Agencies or print services providers can automatically access to the PDF X4 documents (other formats under request available) generated by every single campaign.
Order systems REST-Interface. Customized connectors under customer request.
Databases  
Other Google Ad Services accessible.
Connector to bizhub Evolution, Konica Minolta Cloud B2B Platform
Pre-press and printing
Agencies or print services providers can automatically access to the PDF X4 documents (other formats under request available) generated by every single campaign.
Order systems
REST-Interface. Customized connectors under customer request.
Databases
 
Other
Google Ad Services accessible.
Connector to bizhub Evolution, Konica Minolta Cloud B2B Platform

Licence models

Costs for system setup No additional cost for standard setup.
Individualized offer for customized setup (own Marketing Online Shop with Logo and corporate identity settings, customized workflows, etc).
Buying license  
Rental license
Ja
4.000 - 5.000 € / Year
Costs for system setup
No additional cost for standard setup.
Individualized offer for customized setup (own Marketing Online Shop with Logo and corporate identity settings, customized workflows, etc).
Buying license
 
Rental license
Ja
4.000 - 5.000 € / Year

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