Markomi Marketing-Automation-Tool
Provider
Konica Minolta Business Solutions Deutschland GmbH
Show infopool page of Konica Minolta Business Solutions Deutschland GmbH
www.konicaminolta.de/de-de/professional-printing
Updated on: 2021-02-18
System description Markomi Marketing-Automation-Tool
Konica Minolta expands its business with Markomi - an own developed cloud marketing automation platform for print service providers and advertising agencies: Markomi is for small and medium sized business designed.
With Markomi, these companies can offer their own, personalized cross-media campaigns based on predefined templates to their customers . Alternatively, agencies and print service providers can offer Markomi as an own marketing online shop where customers can login and create own campaigns.
As a cloud tool, Markomi impresses thanks its simple, intuitive handling: It is possible to create convincing campaigns quick, with little effort and without highly trained staff. The dashboard enables the control of the campaign and the evaluation of the results. License fees, complex software installations, maintenance of own IT infrastructure are not required. As a cloud solution, the company just needs a connection to internet and a Markomi subscription.
90 days free trial available.
Initial installation: Markomi v. 2.0 - 2020
Reference customers
L'Oréal Suisse
OMP Service GmbH
Media channels (internal / external)
Internal | External | |
---|---|---|
Ja | Ja | |
Website, webshop | Ja | Ja |
Online, Mobile | Ja | Ja |
Ja | Ja | |
Social media | Ja | Ja |
Internal | External | |
---|---|---|
Ja | Ja | |
Website, webshop | ||
Ja | Ja | |
Online, Mobile | ||
Ja | Ja | |
Ja | Ja | |
Social media | ||
Ja | Ja |
Additional informations on media channels
Printed advert material
Personalized Mailing
Email
Social Media
SMS
Modules
Markomi Management Tool: registration and management of customers
Agencies or print service providers manage here their customers: register new users, design and assign ready-made campaign templates, overview of the campaigns started by customers (number of contacted Addresses per campaign).
Markomi Management Tool: Campaign templates design
Based on ready-made workflows, agencies or prof. printers can create campaign templates for concrete customers or defined groups (retail, hospitality, real state...) and assign them to customers. Using them, customers can develop individual campaigns.
Markomi customer tool: Creation of individual campaigns
Agencies, print service providers or customers can create new campaigns based on the already made templates: Introduce texts, images, logos, links to websites or social media, customer inquiries, personalized mailings, flyers, QR codes, etc.
Markomi customer tool: Import, management and export of databases
Customers can upload the target addresses for campaigns as CSV or XLS files and manage them GDPR-compliant in the Markomi database dashboard. New contact information generated with every campaign can be used for further processing or anytime downloaded.
Markomi customer tool: Management of campaign results
After the creation and launch of a campaign, Markomi provides updated statistics about results in the respective stages of the workflow: Number of contacts who opened an email, registered, etc. Customers can stop, put on hold or restart anytime a campaign
Print request
Once a campaign with printed elements is launched, Markomi generates a print request with necessary data (number of pages, delivery time, etc). The print service provider receives this data in the Management Tool and can download the document as PDF-X4.
System basis
Frontend devices | Desktop, Tablet-PCs, Smartphone |
---|---|
Frontend operating systems | Windows, Mac OS, iOS, Android |
Frontend web browsers | Edge, Chrome, Firefox, Safari |
Frontend technology | HTML5, AJAX, JavaScript, Angular |
Server operation systems | Cloud solution. Not necessary |
Server technology | Cloud solution. Not necessary |
Webserver | Cloud solution. Not necessary |
PDF engine | Cloud solution. Not necessary |
Database system | Cloud solution. Not necessary |
Operating | On provider server |
Frontend devices | |
---|---|
Desktop, Tablet-PCs, Smartphone | |
Frontend operating systems | |
Windows, Mac OS, iOS, Android | |
Frontend web browsers | |
Edge, Chrome, Firefox, Safari | |
Frontend technology | |
HTML5, AJAX, JavaScript, Angular | |
Server operation systems | |
Cloud solution. Not necessary | |
Server technology | |
Cloud solution. Not necessary | |
Webserver | |
Cloud solution. Not necessary | |
PDF engine | |
Cloud solution. Not necessary | |
Database system | |
Cloud solution. Not necessary | |
Operating | |
On provider server |
Interfaces
Pre-press and printing | Agencies or print services providers can automatically access to the PDF X4 documents (other formats under request available) generated by every single campaign. |
---|---|
Order systems | REST-Interface. Customized connectors under customer request. |
Databases | |
Other |
Google Ad Services accessible. Connector to bizhub Evolution, Konica Minolta Cloud B2B Platform |
Pre-press and printing | |
---|---|
Agencies or print services providers can automatically access to the PDF X4 documents (other formats under request available) generated by every single campaign. | |
Order systems | |
REST-Interface. Customized connectors under customer request. | |
Databases | |
Other | |
Google Ad Services accessible. Connector to bizhub Evolution, Konica Minolta Cloud B2B Platform |
Licence models
Costs for system setup |
No additional cost for standard setup. Individualized offer for customized setup (own Marketing Online Shop with Logo and corporate identity settings, customized workflows, etc). |
---|---|
Buying license | |
Rental license |
Ja
4.000 - 5.000 € / Year |
Costs for system setup | |
---|---|
No additional cost for standard setup. Individualized offer for customized setup (own Marketing Online Shop with Logo and corporate identity settings, customized workflows, etc). |
|
Buying license | |
Rental license | |
Ja
4.000 - 5.000 € / Year |
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