Marketing Planning Software
Updated on: 2024-02-22
System description Marketing Planning Software
Uptempo is a global leader in marketing planning software. The Uptempo platform enables marketers to lead with confidence, accelerate time to market, and increase revenue contribution by helping them plan better, pivot faster, spend smarter, and execute with confidence. Uptempo is used by more than 625,000 marketers at 350+ leading enterprises, including Autodesk, BestBuy, Daimler, Unilever and Land O’Lakes. For more information, please visit www.uptempo.io.
Initial installation: 2008
Picture gallery
Reference customers
Zeiss, tesa, Thalia, Best Buy, Brita, Festo, Red Wing Shoes, Rodenstock, TMD Friction
Media channels (internal / external)
| Internal | External | |
|---|---|---|
| Ja | Ja | |
| Website, webshop | Ja | Ja |
| Online, Mobile | Ja | Ja |
| Out-of-Home | Ja | Nein |
| E-paper | Ja | Ja |
| E-books | Nein | Ja |
| Video/Audio | Ja | Nein |
| Ja | Ja | |
| Social media | Ja | Ja |
| Internal | External | |
|---|---|---|
| Ja | Ja | |
| Website, webshop | ||
| Ja | Ja | |
| Online, Mobile | ||
| Ja | Ja | |
| Out-of-Home | ||
| Ja | Nein | |
| E-paper | ||
| Ja | Ja | |
| E-books | ||
| Nein | Ja | |
| Video/Audio | ||
| Ja | Nein | |
| Ja | Ja | |
| Social media | ||
| Ja | Ja | |
Modules
Marketing Campaign Planning
Keep teams aligned and on track to meet targets with Uptempo’s marketing planning software. Set goals, predict performance, build campaign briefs, activities, allocate funds, and monitor creative work. Now you can track spend, measure results, and pivot.
Standalone applicable
Marketing Finance Management
Consolidate budgets, investment plans, spend and results on a single platform where activities are connected to objectives. Cut through stifling manual processes with automated spend reconciliation, approvals, transfers, and re-allocations.
Standalone applicable
Marketing Work Management
Cut through suffocating internal content review and approval processes with a powerful workflow automation. This reduces latency, helping teams move with greater speed and agility to initiate, change, and complete critical work from a single system.
Standalone applicable
System basis
| Frontend devices | Browser-based application: desktop PC, laptop, etc. |
|---|---|
| Frontend operating systems | |
| Frontend web browsers | |
| Frontend technology | REACT, extJS, Angular |
| Server operation systems | |
| Server technology | Java, Adobe InDesign Server |
| Webserver | |
| PDF engine | Adobe InDesign Server |
| Database system | MySQL 8 |
| Operating | On provider server |
| Frontend devices | |
|---|---|
| Browser-based application: desktop PC, laptop, etc. | |
| Frontend operating systems | |
| Frontend web browsers | |
| Frontend technology | |
| REACT, extJS, Angular | |
| Server operation systems | |
| Server technology | |
| Java, Adobe InDesign Server | |
| Webserver | |
| PDF engine | |
| Adobe InDesign Server | |
| Database system | |
| MySQL 8 | |
| Operating | |
| On provider server | |
Interfaces
| Pre-press and printing | Yes |
|---|---|
| Order systems |
ERP: e. g. SAP S/4HANA and Oracle Further applications on demand. |
| Databases |
MS SQL, mySQL, and Oracle Further applications on demand. |
| Other |
- Connections to a variety of systems (CRM, Procurement, Finance, PM, MAP, Content,...) - Integration of external DAM systems - Central management of external performance data - Desktop application plug-ins - Customized integration |
| Pre-press and printing | |
|---|---|
| Yes | |
| Order systems | |
|
ERP: e. g. SAP S/4HANA and Oracle Further applications on demand. |
|
| Databases | |
|
MS SQL, mySQL, and Oracle Further applications on demand. |
|
| Other | |
|
- Connections to a variety of systems (CRM, Procurement, Finance, PM, MAP, Content,...) - Integration of external DAM systems - Central management of external performance data - Desktop application plug-ins - Customized integration |
|
Licence models
| Costs for system setup | The setup costs depend on the specific project scope. |
|---|---|
| Buying license | |
| Rental license |
Ja
Software-as-a-Service price on request depending on product selection and number of users. |
| Costs for system setup | |
|---|---|
| The setup costs depend on the specific project scope. | |
| Buying license | |
| Rental license | |
|
Ja
Software-as-a-Service price on request depending on product selection and number of users. |
|
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