Market overview Web-to-Publish 2021: Focus on crossmedia marketing portals and services
by I. Melaschuk (comments: 0)
The interactive market overview Web-to-Publish on the expert portal Melaschuk-Medien.de has been updated again and is available to users free of charge and without registration.
The solutions in the market overview Web-to-Publish Systems cover the following key areas (in parentheses: shares of total, n=137, german version):
- Marketing portals (47 percent)
Crossmedia marketing and advertising portals, web-to-print/publish platforms and print stores
- Editorial systems (16 percent)
Software for creating publisher and corporate publications, content management systems (CMS), technical editorial systems
- Product Information Management, PIM (17 percent)
PIM databases, software for automated publication creation (database publishing)
- Media Asset Management, MAM (6 percent)
Databases for Media Asset Management (MAM), Digital Asset Management (DAM)
- Online editors (9 percent)
Integrable editors for online creation and customization of print, digital publications or merchandise and promotional items
Service offerings are represented in the Web-to-Publish Services market overview in five areas. The highest shares (of total n=69, german version) are held by providers of support services with 91 percent and IT services with 88 percent. This is followed by media production with 78 percent. Marketing services are provided by 61 percent and fulfillment by 30 percent of providers.
Interested parties can research the market overviews indefinitely and filter areas of application and functions interactively.
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