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On our own behalf: The fifth edition of the specialist book "Web-to-Publish | Web-to-Media: Ways of cross-media media production", called "The Cross-Media Book", was published by the consultancy Melaschuk-Medien.

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On a personal note: The interactive Web-to-Publish market overviews on the Melaschuk-Medien.de expert portal have again been extensively updated. New filter criteria for integration options have been provided in the market overview for systems.

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The market overviews Web-to-Publish in the Melaschuk-Medien expert portal are updated annually. As of now, website users can use the update of the market overviews for providers, systems and services without registration.

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MEHRKANAL, provider of the web-based marketing platform of the same name, offers another digital touchpoint: the Videochat Manager for digital consulting.

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On our own behalf: The market overviews Web-to-Publish 2020 have been updated and are live on the expert portal Melaschuk-Medien.de. Website users can interactively filter providers, systems or services on the freely accessible platform.

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The "OMG / FOMA Preview 2020", the regular expert forecast of the Organisation of Media Agencies (OMG) is available. The study has identified a restrained advertising economy with a strong tendency towards digital.

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Almost all large companies expect increasing demand for IT project service providers as a result of AI projects. Bitkom Research determined this in a survey carried out on behalf of the personnel service provider Etengo.

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PDF Association is launching the new year with a new logo and website. The portal is suitable for all end devices and offers extended possibilities for the members of the association.

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A survey by the Bundesverband Digitale Wirtschaft (BVDW) e.V. showed that only one in two email marketing managers (49 percent) are satisfied with the results of their work.

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Markus Plaum, one of three managing directors of the MEHRKANAL GmbH, provider of marketing management solutions, describes in an interview with Ira Melaschuk, how the enterprise realizes strategic partnerships with its customers and which value takes marketing planning.

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Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).

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This article is given an overview about Facebook advertising tools.

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The International Organization for Standardization (ISO) has completed the first independent development of PDF, with PDF 2.0. The ISO 32000-2 standard includes several new functions as well as detail improvements and clarifications.