Tech News
Techno Newsletter (6 times / year)
Software news + trends
... subscribe
December 2017
by Alexandra Oettler
Study: Online and mobile campaigns require different advertising pressure for online and mobile campaigns
Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).