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2017
by Alexandra Oettler
Study: Online and mobile campaigns require different advertising pressure for online and mobile campaigns
Advertising media on desktop PCs or notebooks and mobile devices have very different effects. Decisive for generating attention is the correct dose of contact, according to a new study of the German Federal Association Digital Economy (Bundesverband Digitale Wirtschaft, BVDW).
by Alexandra Oettler
Facebook advertising
This article is given an overview about Facebook advertising tools.
by Alexandra Oettler
PDF 2.0 available as new ISO standard
The International Organization for Standardization (ISO) has completed the first independent development of PDF, with PDF 2.0. The ISO 32000-2 standard includes several new functions as well as detail improvements and clarifications.