Cost-per-Lead (CPL)
CPL ist a price model based on the collection of contact requests (leads) at online advertisements within the online marketing. How a contact is defined is determined at the beginning. For example, it is sufficient for the user to enter e-mail and name in a form. The more information a user has to provide, the higher the fee will be.
Fields of application
Often bank loans, life insurance, etc. are offered online, which, due to the complexity of the product, require advice before purchase. Primarily the purchase does not count here, but the establishment of contact. The CPL model is therefore often used in the financial and insurance sector or in lotteries.
The Cost-per-Order (CPO) model can be used as an alternative billing model.
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Technical terms for C
- Technical term C2C
- Technical term Caching
- Technical term CAD
- Technical term Call centre
- Technical term Call to action (CTA)
- Technical term Canvas
- Technical term CCD
- Technical term CD
- Technical term CDN
- Technical term CDP
- Technical term Certified PDF
- Technical term CGI
- Technical term Chatbot
- Technical term CI
- Technical term CIE
- Technical term CIELAB
- Technical term Client
- Technical term Client server
- Technical term Closed Shop
- Technical term Cloud computing
- Technical term Cloud-native
- Technical term CMS
- Technical term CMYK
- Technical term Coating
- Technical term Colour channel
- Technical term Colour depth
- Technical term Colour difference
- Technical term Colour management
- Technical term Colour management system
- Technical term Colour profile
- Technical term Colour space
- Technical term Colour temperature
- Technical term Combined form
- Technical term Compatibility
- Technical term Composite file
- Technical term Computer-to-Plate
- Technical term Computer-to-Press
- Technical term Computer-to-Print
- Technical term Content marketing
- Technical term Contextual Targeting
- Technical term Contract proof
- Technical term Conversion rate
- Technical term Cookie
- Technical term Corporate blog
- Technical term Cost-per-Click (CPC)
- Technical term Cost-per-Lead (CPL)
- Technical term Cost-per-Mille (CPM)
- Technical term Cost-per-Order (CPO)
- Technical term CRM
- Technical term Cross-media publishing
- Technical term Crowdfunding
- Technical term Crowdsourcing
- Technical term CSS
- Technical term Customer journey