= Key Performance Indicator. KPIs are key figures or performance indicators used to measure, evaluate, control and, if necessary, optimise the success of previously defined corporate goals and objectives. Especially for management and controlling, KPIs play an important role with regard to the profitability of individual company projects and departments.
The measurement indicators in online marketing include for example the traffic (number of visitors) of a website or via an advertisement (online banner), enquiries via online forms or newsletter and orders via e-commerce systems. These can be measured and evaluated exactly using web analysis.
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